网络制造产品电子交易平台设计与研究

Design and Research on the Platform of Network Manufacture Products Electronic Trading

在电子商务环境中 ,多媒体数字作品很容易被非法复制和传播 ,无疑妨碍了电子商务的应用与发展。如何使网络制造产品在网上直接交易也是电子商务的一个重要课题。针对以上问题 ,提出了一种基于数字水印技术和公平交易协议的网络制造产品电子交易方案。该方案具有对数字产品的版权保护和交易的公平性特点。

With the development of Internet technology and the rapid increment of Intranet application, the electronic commerce application is becoming a hotspot. At the same time, electronic commerce has important effect on every manufacture enterprise. But in the environment of Internet-based E-commerce, digital products are easily copied and distributed illegally and the rights of copyright holder and customer are not effectively protected, which greatly disturbs the application and development of E-commerce. In addition, it is also an important project that is how to make digital products trade directly on Internet. Aiming at the problem discussed above, the platform of network manufacture products electronic trading based on digital watermarking technology and fair exchange protocol is presented in this paper. The experiments show that the scheme realizes copyright protection for digital products and fair exchange on Internet.