摘要
通过对四川体育旅游宣传促销现状进行调查研究,发现四川体育旅游当前在宣传促销方面还很薄弱,我们应当加强宣传促销;加强和突出四川体育旅游总体形象,加强对新产品的开发与宣传;做好专题促销;树立促销新观念,多渠道、多手段做好四川体育旅游宣传;提高促销人员素质。
Through investigation about publicity and promotion quo status on sports tour in Sichuan province, we find that it is very weak in that aspect at present. So we should strengthen the publicity and promotion in several aspects, including the total image of sports tour in Sichuan, highlighting the development and publicity of new products, doing well in promotion on special subject setting new ideas about promotion, doing well in the publicity through various channels and means and enhancing salesman抯 quality.
出处
《四川体育科学》
2003年第2期5-6,共2页
Sichuan Sports Science
