关于广播电视媒介形态的理论考察

A Theoretical Study of the Media Form of TV and Broadcasting

媒介形态问题是广播电视研究中的本体性问题。本文通过对有关西方学者传播理论的阐释,从形态构成、传播状态、传播特征和变化趋势等不同视角,考察了广播电视的媒介形态,以期提出广播电视媒介研究的新议程与新方案。

The problem of the media form is an ontic problem in the study of TV and broadcasting.Starting from the aspects of the constitution of the form, the state of dissemination and the developmental endency, the present paper stud-ies the media form of TV and broadcasting on the purpose of putting forth new programs.