合肥地区乳品消费市场调查分析

A research and analysis of the consum ption market of dairy products in Hefei district

对合肥地区乳品市场品牌认同情况及消费者购买决策影响因素的调查,提出合肥乳品企业面对激烈竞争采取的应对措施和发展思路。

Based on the research in to the brand r ecognition in the market of dairy pro ducts and the factors affec ting the c on-sumer' purchase decision,this paper presents some corresponding measures and thoughts about the d evelopment of dairy enter-prises in Hefei Dis trict so as to meet the fierce competition in the market.