CI作业中的管理循环及其方法研究──名牌策划与品牌管理（Ⅰ）

MANAGEMENT CYCLE & METHOD RESEARCH IN CI OPERATIONS

近年来，国内企业界在ＣＩ设计的开发和导入过程中，形成了一系列令人瞩目的示范效应．这引起了理论界、设计界对ＣＩ作业过程中的管理问题的重视。本文着重探讨在ＣＩ作业过程中，引入计划─控制─计划管理循环的模式和具体方法。

In adopting and developing Corporate ldentity.China's enterprises have achieved in recent years a series ofconspicuous examplary results which draws great attention from theorists and designers to management in CI operalions. This paper mainly discusses the introduction of mode and method of'Plan-Control-Plan 'management cycle during Corpurate ldentity.