CI作业中的群体行为管理──名牌策划与品牌管理（Ⅱ）

GROUP BEHAVIOR ADMINISTRATION IN CI OPERATIONS

ＣＩ战略成功导入的关键，是对企业内部ＣＩ作业群体的行为进行系统、科学的管理。本文在首先提出企业内部群体行为管理假说的基础上，借鉴系统科学的相关思想，就ＣＩ作业过程中群体行为管理的基本方法，作了较为深入，全面的探讨。

The key to strategic success of CI adoption is to administer the Group Behavior of enterprises in CI operations systematically and scientifically. Based on the hypothesis of Group Behavior Administrationof enterprises. this paper disusses deeply and comprehensively the basic methods of Group Behavior Administration in CI Operations using the experience of relative thoughts of System Science.