SEO技术在网络策划与营销教学中的研究

Research on SEO technology in network planning and marketing teaching

SEO技术如今已经成为电子商务活动成功进行的重要支撑,因而我国企业对相关技术人员的需求越来越大。但是我国电子商务专业教学往往注重于理论知识,学生实践能力缺乏,达不到企业的要求。本文介绍了SEO技术的相关优势,探讨了将SEO内容引入网络策划与营销课程的必要性。

Now SEO technology has become the important support to the success of electronic commerce activity,so our enterprises’ demand to the relevant technical personnel are more and more.But our country electronic commerce teaching tend to theoretical knowledge,students are lack of ability to practice,don’ t up to the requirements of enterprises.This paper introduces the advantage of SEO technology,discusses the necessity to induce the SEO content into the network planning and marketing curriculum.