动态教学模式在中职校市场营销课程的实践

The practice of dynamic teaching mode in the vocational school marketing curriculum

探讨如何在中职校市场营销课程中引入动态教学理念,构建动态教学模式,以学生发展为本,活跃课堂氛围,保证教学质量,有效提高学生学习的自主性、创造性,培养学生运用营销知识的能力。

This paper discusses how to take dynamic teaching concept into marketing course of the vocational school,construct dynamic teaching mode,based on the development of students,active classroom atmosphere,to ensure the quality of teaching,improve the students' learning autonomy,creativity,train students’ ability to use the marketing knowledge.