探讨高职高专市场营销实训课程教学改革

Discussion teaching reform on marketing training courses of higher vocational college

市场营销实训课程在高职高专市场营销专业课程体系中是极其重要的专业实践课。分析目前市场营销实训课程实施过程中普遍存在的问题,探讨高职高专市场营销实训课程的教学改革,从教学软硬件建设,教学方式,学情,师资队伍配套建设,实践教学组织管理,考核体系,课证结合等不同角度提出改革建议,并对本校实训课程教学改革的初步效果进行了评价。

marketing training courses is extremely important professional practice course in marketing specialized curriculum system. the chapter start with analysis the problems of marketing training courses of higher vocational college,discussion teach-ing reform on marketing training courses of higher vocational college,and giving Suggestions from different sides of the building of instructional software and hardware,teaching way ,the level of the students,the construction of matched teachers team, practice teaching organizational management,evaluation system,the combination of course and certificate,and carry out valua-tion on preliminary construction result of training courses teaching reform.