浅析移动互联时代微动漫的创新发展

The innovation and development of the micro anime in the mobile internet era

随着4G网络的普及、智能移动终端的涌现,移动互联时代已经到来,并持续深层次地重塑着人们的行为习惯及生活方式。对于微动漫而言,它的制作及传播逐步进入"移动"时代,更加人性化、碎片化的时代,从用户体验的角度对微动漫受众心理需求特点剖析,为动漫企业创作出满足市场需求的微动漫产品提供新的思路。

With the popularity of 4G networks and the emergence of smart mobile terminals,mobile internet era has arrived, and continued deep reshape people's habits and lifestyle.For the micro-animation,its production and spread gradually into the“mobile”era,more humane and fragmented era.From the perspective of the user experience on the characteristics of the micro-analysis of the psychological needs of the audience animation,to create the animation business to meet market demand micro-animation products to provide new ideas .