本土原创儿童科学绘本的发展策略研究

Development strategy tesearch of local original children's science picture books

读图时代,儿童科学绘本降低了科学启蒙的门槛,使儿童在潜移默化中养成习惯性的求知欲。目前,我国大量引进国外儿童科学绘本,本土原创儿童科学绘本的种类较少。国外的科学绘本反映外国文化本位,大量引进国外作品妨碍本土原创儿童科学绘本的发展。本土原创儿童科学绘本要密切联系中国儿童的日常生活,及时反映中国先进的科技成果;从本土的视角看世界,弘扬中国的价值观;利用新媒体,注重互动性与趣味性;细分市场,针对不同年龄的受众。

At present,in the children's science picture book market in China,various foreign version prevails,but local original children's science books are less and less.Parents are the readers,screenings and consumers of the children's science picture books.Based on the perspective of parents,the original local children's science picture books need to be in close contact with the children's daily life;and to reflect China's advanced scientific and technological achievements;and to see the world from a local point of view based on China and promote the values of China;and to use the new media to pay attention to the intuitive,interactive and fun.Parents should change the utilitarian reading attitude,because the science picture books for children is to guide children to develop the reading habits,and to stimulate the curiosity.In publication,the local original children's science picture books are not only to win content,but also need to be issued publicity.