自媒体时代高校负面网络舆情的演变与引导

The evolution and guidance of negative online public opinion in colleges and universities in the era of we-media

自媒体时代高校负面网络舆情演变呈多级裂变样态。在演变过程中,它的主题、主体以及等级都会随之变化。倘若任其发展,高校负面网络舆情完全有可能失控。为此,高校应对其进行分等级、分阶段开展切实有效的引导,营造学校清朗网络空间。

In the era of we-media,negative online public opinion in colleges and universities evolves in a multi-level fission mode,during which its themes,subjects and levels will change accordingly.If left unchecked,negative online public opinion in colleges and universities is completely out of control.Therefore,it is necessary to carry out practical and effective guidance in different levels and stages to create a clear and prosperous network space for colleges and universities.