团队旅游与自由行中单一性与多样性需要平衡的分析

An analysis on the balance between simplify demand and multiple demand in group tour and self-help tour

团队旅游的单一性需求与自由行中的多样性需求,在旅游活动中,我们既有相对稳定并熟悉的单一性需求,又有与众不同的多样性需求,如何在单一性与多样性需求之间找寻旅游者的需求心理,本文将展开全面的分析。

In the traveling, we not only have the simplify demand in the group tour, but also have the multiple demand in the self-help tour. How to find out the real need of tourists between the simplify demand and multiple demand will be analized in this article.