梅山文化旅游产业链的构建研究

Study on Construction of Meishan Culture Tourist Industry Chain

梅山文化核心景区已逐步形成,可进入性进一步畅通,旅游服务有潜力可挖。梅山文化的旅游资源、利好政策、区位衔接、文化底蕴、消费市场等已形成自身特色。要提高梅山文化旅游的整体影响力,应在政府扶持与沟通、各方利益协调与平衡、旅游品牌打造与培育、新媒体技术的运用与推广等方面构建梅山文化旅游产业链。

The central scenic spot of Meishan culture has gradually formed, the accessibility has further opened, the tourism service has the potential to be excavated.Meishan cultural tourism resources, favorable policies, regional cohesion, cultural foun-dation and consumption market have formed their own characteristics.To improve the overall influence of Meishan culture tourism, Meishan culture tourism industry chain should be constructed from the aspects of the government's support and communication, the coordination and balance of the interests of all parties, the building and nurturing of tourism brand, the application and promotion of new media technology and so on.