文化产业视域下的中日商品包装设计研究

A Study on the Packaging Design of Commodities by China and Japan from the Perspective of the Cultural Industry

文化创意产业与商品包装结合,不仅可以保护、宣传、美化商品,同时也是衡量一个国家经济文化发展水平的重要标尺。日本包装设计始终与本民族独特的文化传统密不可分,尤其是日本美学传统,它注重功能性,强调自然美,提倡简单性、趣味性,讲究包装美学的高效和天然的精神含义。中国包装设计除了适应国际化的方向趋势外,更应该结合中国独特的传统文化理念。只有尊重传统文化,结合现代元素与技法,才能使中国设计走在世界前列。

To combine the cultural creativity industry with the commodity packaging does not only help protect, publicize, and beautify the commodity but also works as an important mark of the economic and cultural develop-ment level of a country.The Japanese packaging design is closely related to the unique culture of the nation, espe-cially to the Japanese aesthetic tradition.It pays attention to the function, emphasizes the natural beauty, and pro-motes the simplicity and interest.It focuses attentively on the high effectiveness of beauty and the meaning of the natural spirit.The packaging design in China has not only to adapt to the trend of internationalization but also to combine with the concepts of China's unique traditional culture.Only through respecting for the traditional culture and combining with the modern elements and techniques can the Chinese design takes itself place in the front ranks of the world.