摘要
本文从影响旅游产品定价的因素分析出发 ,认为旅游产品具有构成的综合性与生产经营的分离性 ,旅游产品的定价要以其综合性为准、对旅游产品生产经营的分离性进行整合 。
This paper is a preliminary study on combine pricing of tourism products. Presents that tourism products is a combination of many single tourism products, and these single product is offered by different manufacturers. Tourism products pricing must based on its feature of combination, combine its segregate of production. At last, tourism products combine pricing strategy is given.
关键词
旅游
产品
整合定价
tourism
products
combine pricing
