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顾客导向、组织创新与时基绩效关系的实证研究——以汽车行业为例 被引量:1

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摘要 时基绩效的中心任务一是快速响应,二是满足顾客的个性化需求。顾客导向作为一种理念或文化,并不能直接对组织时基绩效产生影响,必须借助于某些活动(比如组织创新或生产运作)来发挥对时基绩效的驱动作用。为验证顾客导向、组织创新与时基绩效三者之间的关系,本研究以我国汽车行业167家企业为调查对象进行了实证研究。研究结果表明,顾客导向对管理创新和技术创新具有显著的直接效应;技术创新对时基绩效具有显著的直接效应;管理创新通过作用于技术创新对时基绩效产生显著影响。
作者 胡杨 刘群慧
出处 《珞珈管理评论》 2010年第2期55-67,共13页 Luojia Management Review
基金 中国博士后科学基金资助项目(项目编号:20090460995)的阶段性成果
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参考文献10

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