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沉没成本和转售知觉对消费者感知价值的影响——一个禀赋效应的研究框架 被引量:1

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摘要 建立于新古典经济学基础之上的传统消费理论认为,在进行消费决策时,消费者会综合考虑各种信息与方案,理性地做出决策。但是,在实际的消费行为中,某些心理效应还是会导致消费者做出非理性的决策,比如禀赋效应。本研究通过情景模拟实验法,以禀赋效应探讨沉没成本及转售知觉对消费者感知价值的影响。
出处 《珞珈管理评论》 2013年第1期136-145,共10页 Luojia Management Review
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参考文献18

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二级参考文献100

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