5Carey K. Morewedge,Lisa L. Shu,Daniel T. Gilbert,Timothy D. Wilson.Bad riddance or good rubbish? Ownership and not loss aversion causes the endowment effect[J].Journal of Experimental Social Psychology.2009(4)
6Niels van de Ven,Marcel Zeelenberg,Eric van Dijk.Buying and selling exchange goods: Outcome information, curiosity and the endowment effect[J].Journal of Economic Psychology.2005(3)
7Maria L. Loureiro,Wendy J. Umberger,Susan Hine.Testing the initial endowment effect in experimental auctions[J].Applied Economics Letters.2003(5)
8Robert Franciosi,Praveen Kujal,Roland Michelitsch,Vernon Smith,Gang Deng.Experimental tests of the endowment effect[J].Journal of Economic Behavior and Organization.1996(2)
9Chu,H,Liao,S.Exploring consumer resale behavior in c2c online auctions:Taxonomy and influences on consumer decisions[].Academy of Marketing Science Review.2007
10Chu,H,Liao S.Exploring Consumer Resale Behavior in C2C Online Auctions:Taxonomy and Influences on Consumer Deci-sions[].Academy of Marketing Science Review.2007
3Ariely, D., Huber, J., & Wertenbroch, K. (2005). When do losses loom larger than gains? Journal of Marketing Research, 42, 134-138.
4Ariely, D., & Simonson, I. (2003). Buying, bidding, playing, or competing? Value assessment and decision dynamics in online auctions. Journal of Consumer Psychology, 13, 113-123.
5Becker, G.M., DeGroot, M. H., & Marschak, J. (1964). Measuring utility by a single-response sequential method. Behavioral Science, 9, 226-232.
6Brown, T. C. (2005). Loss aversion without the endowment effect, and other explanations for the WTA-WTP disparity. Journal of Economic Behavior and Organization, 57, 367-379.
7Carmon, Z., & Ariely, D. (2000). Focusing on the forgone: how value can appear so different to buyers and sellers. Journal of Consumer Research, 27, 360-370.
8Carrnon, Z., Wertenbroch, K., & Zeelenberg, M. (2003). Option attachment: when deliberating makes choosing feel like losing. Journal of Consumer Research, 30, 15-29.
9Chapman, G. B. (1998). Similarity and reluctance to trade. Journal of Behavioral Decision Making, 11, 47-58.
10Chen, M. K., Lakshminarayanan, V., & Santos, L. R. (2006). How basic are behavioral biases? Evidence from capuchin monkey trading behavior. Journal of Political Economy, 114, 517-537.