何种明星团队有助于电影成功?——适度的合作紧密性研究

Which Kind of Star Team Contributes to Film Success? The Research of Moderate Team Clustering

本文将电影拍摄视为新产品开发的过程,研究了明星影响力对电影成功的影响,即在新产品开发过程中,电影拍摄的明星团队作为新产品开发团队,团队社会资本(明星影响力)对团队表现(电影成功)的影响;分析了团队社会资本的两个维度——广度(位置嵌入性)和深度(合作紧密性),研究发现位置嵌入性对电影成功存在正向的影响,合作紧密性对电影成功存在倒U形影响,同时两者的交互作用对电影成功有负向的影响。因此在选择明星拍摄电影时,应该选择位置嵌入性高同时合作紧密性适当的明星成员组成电影拍摄团队。

Regarding film shooting as new product development(NPD),the author investigate the star power in film success.In the context of NPD,the author treat star team as NPD team,then study a team’s social capital’s(star power) influence on team performance(film success).From the two perspectives of social capital theory,extent(measured by positional embedability,PE) and depth(clustering,CL) of resource,the author demonstrate that PE is positive related to film success,CL has an inverted U shape impact on film box-office and the interaction of PE with CL is negative related to film box-office.In conclusion,it is advisable to choose stars with high PE and construct a team with moderate clustering.