新媒介文学生产传播机制的建构、困境与突围

Construction, Difficulties and Breakthroughs in the Production and Dissemination Mechanism of New Media Literature

新媒介文学的生产传播机制是探讨中国当代文学与新媒介联姻后所形成的不同于以往文学形态的生存机制,是突破原有文学生产传播机制局限而逐渐建构起来的新的文学生产传播的动态循环过程。新媒介文学空前开放自由的文学生产传播链条颠覆了传统文学生产传播秩序,释放出巨大的文学生产力,不仅为文学创作者提供了充分施展才华的空间,实现了大众书写的自由性和平等性,而且在逐渐产业化的进程中不断整合优化,激发文学全版权的开发与运营,实现文学生产与传播新机制对于资本增殖的内在追求。但在日益繁荣、产业化成熟、各方资本纷纷介入的背后,又潜藏着深层的危机矛盾与困境积弊阻碍新媒介文学健康有序的发展,新媒介文学的生产传播机制有待逐步完善。做好传统文学生产传播机制与文学新机制的有效融合,重新构建一个合理健康的文学生态格局,将对当代中国文学的未来发展产生深刻的影响。

The production and dissemination mechanism of new media literature is a new dynamic cycle of literature production and dissemination,which is formed after the marriage of contemporary Chinese literature and new media and is different from the previous literary forms,breaking through the limitations of the original literary production and dissemination mechanism.This unprecedented open and free chain of literary production and dissemination subverts the order of traditional literary production and dissemination and releases enormous literary productivity.It not only provides literary creators with space to fully display their talents,realizes the freedom and equality of mass writing,but also continuously integrates and optimizes in the process of gradual industrialization,thus stimulating the development and operation of the full copyright of literature and realizing the intrinsic pursuit of capital appreciation in the new mechanism of literature production and dissemination.But behind the growing prosperity,mature industrialization and capital involvement,there are deep crisis contradictions and dilemmas that hinder the healthy and orderly development of new media literature.The production and dissemination mechanism of new media literature needs to be gradually improved.It will have a profound impact on the future development of contemporary Chinese literature to integrate the production and dissemination mechanism of traditional literature with the new mechanism of literature and rebuild a reasonable and healthy ecological pattern of literature.