短信祝福语修辞效果的影响因素研究

The Influence Factors of Message Blessing Rhetorical Effect Research

短信祝福语是随着手机具备收发短信功能后而产生的一种祝福型短信语言。近几年来,语言学界对短信祝福语的研究主要集中在修辞特点、文化特色和语体分析等方面,而鲜有文章对短信祝福语修辞效果进行专门性研究。笔者在对短信祝福语及其修辞效果的调查研究中发现,由于文化、心理和交际对象的不同,短信祝福语修辞的表达效果和接受效果也会产生矛盾,从而影响最佳修辞效果的实现。因此,笔者欲通过对短信祝福语及其修辞效果的调查研究,来挖掘隐藏在这一现象背后的深层次原因。

Message blessing is a kind of message of blessing form, which appeared after the cell phone had function of receiving and sending messages.In recent years, linguistic study of message blessing mainly concentrated in the rhetorical characteristics, cultural characteristics and stylistic analysis, etc.But few articles gave a specialized research on the rhetoric effect of message blessing.Because of the difference of culture, psychology and communication object, the expressing and receiving effect of current rhetoric effect of message blessing appear conflict.So the hrealization of the rhetorical effect are affected by this kind of contradiction.Therefore it is necessary to dig up the hidden reasons behind this phenomenon by researching on the message blessing and its rhetorical effect.