新时期优化计生宣传策略的路径选择

The Route Choice of Optimizing the Family Planning Publicity Strategy in the New Period

随着我国人口呈现出人口红利急速消退、生育率持续低于适度水平、人口老龄化程度不断加深、出生性别比失衡的复杂态势,国家积极调整生育政策,"全面两孩"政策应运而生,这使得计生宣传工作进入机遇与挑战并存的新时期。对于当前宣传策略的现状及存在的问题,本文提出了有针对性的优化计生宣传策略的路径选择,以使宣传策略紧跟时代潮流,适时而变,应时所需,发挥出宣传工作的先行先导作用,以期保障全面两孩政策顺利实施,使其政策效用充分发挥,为建设生育友好型社会提供环境氛围支持,促使人口实现长期均衡发展。

As China's population has shown a new normal,which performs as demographic dividend fading away rapidly,coexisted with fertility rate remaining below moderate levels,the deepening of aging population,the sex ratio at birth in a serious imbalance,the government adjusts the birth policy,and'two children'policy came into being,which makes the family planning publicity gets into a new period,in which opportunities and challenges coexists.In order to make the current propaganda strategy keep up with the trend of the times,so that the propaganda work can play a forerunner role,ensuring the successful implementation of the comprehensive'two children'policy,giving full play to its policy effectiveness,providing environmental atmosphere for the construction of family friendly society,and promoting the long-term balanced development of the population,this paper puts forward the route choice of optimizing the family planning publicity strategy.