环京津贫困地区特色农产品品牌建设研究

Research on the Brand Construction of the Characteristic Agricultural Products in the Impoverished Areas around Beijing and Tianjin

产业扶贫是精准扶贫的重要途径。河北省环京津贫困地区农业产业发展受制于贫困的现实困境,农业产业发展基础薄弱,品牌建设滞后。本文在京津冀协同发展和农业供给侧结构性改革的背景下,从扶贫视角,基于实地调研的数据资料分析河北省环京津贫困地区特色农产品区域公用品牌和企业产品品牌建设的现状,探究河北省环京津贫困地区特色农产品品牌建设的影响因素,并提出路径选择。

Industrial poverty alleviation is an important approach to targeted poverty alleviation.The development of agricultural industry in the impoverished areas of Hebei Province is subject to the real dilemma of poverty.The agricultural industry has a weak foundation and the brand construction lags behind.Based on the coordinated development of the Beijing-Tianjin-Hebei and agricultural supply side under the background of structural reform,from the perspective of poverty alleviation,based on field investigation data analysis based poverty region characteristic agricultural products in Hebei Province present situation of the construction of the regional public brand and enterprise brand product,explore based in Hebei Province the influence factors of poor region characteristic agricultural product brand construction,and proposes the path selection.