摘要
商业保险作为一种特殊的商品,有着相应的消费需求和消费心理。把握保险消费心理,探求商业保险消费心理的影响因素,对有效地开展保险营销具有重要意义。
As a special commodity,the commercial insurance has its own consumption demand and psychology.It’s important for us to develop insurance marketing by mastering the insurance con-sumption psychology and probing into the influence factors of insurance consumption psychology.
出处
《金融理论与实践》
北大核心
2003年第4期52-54,共3页
Financial Theory and Practice
