敏捷虚拟企业市场机遇分析与识别

Analysis and Identification of Market Opportunity of Celerity Virtual Enterprises

敏捷虚拟企业是为了适应快速发展的市场环境,而由具有不同核心能力的企业所组成的动态联合 体。如果能及时发现机遇,把握商机,就能够增强企业的竞争力和战斗力,为企业发展带来新的契机。 通过对市场机遇分析,阐述如何寻找和发现市场机遇,并建立市场机遇识别指标体系。

Celerity virtual enterprise is a kind of dynamic union of enterprises of various capabilities, which suits the fast developing market environment. If an enterprise can find and seize a opportunity, it will strengthen the enterprise's competitiveness and effectiveness, and stimulate the development of the enterprise. Through analyzing market opportunity, this paper expounds how to find market opportunity and set up an identification index system.