企业再造——21世纪中国饭店业国际化经营的战略选择

Rebirth of Enterprises -Strtegic Choices for Chinese Hotel's Management internationalization in 21^(st) Century

国际社会已进入了信息网络时代,全球化市场正在形成,在这样的环境下,.我国的饭店业跨入了 新的世纪。面对新的形势,新的环境,中国饭店业如何抓住机遇,迎接挑战,实现质和量的再次飞跃, 企业再造、创建以网络营销为核心的经营模式势在必行。

The world has entered an era of network information. The global market is coming into form China's hotel industry has ushered in a new situation in the new century. In order to meet the new challenge, China's hotel industry seize the chance to improve the quality and quantity to a new level? It's high time for China's hotel industry to have a rebirth by focusing on network marketing.