摘要
将网络购物与传统购物方式相比较,并以此为基础,结合中国的现状,就中国普通消费者通过互联网购买单一商品的成本与效用做出分析。其中,成本是相对确定的,而效用却受到多个因素的影响。结论是在这种特定的网络购物方式下,消费者的净效用很不确定。
According to China's economic situation,through comparing traditional shopping and network shopping, the paper analyzes effect of network shopping for Chinese customers . Under network shooping conditions, cost is relatively definite; whereas effect can be affected by many factors. As a result, the net customer effect can be very indefinite.
出处
《商业研究》
北大核心
2003年第7期164-166,共3页
Commercial Research
