摘要
红山文化旅游意愿研究,是红山文化研究和文化旅游研究的综合交叉研究。从专业科类视角,采用IBM SPSS Statistics Premium 25.0分析辽宁师范大学2 636名大学生的红山文化旅游意愿,交叉列联分析结果显示:各专业科类大学生中,红山文化旅游意愿为"愿意"的占多数,且文史类各变量中"愿意"所占的比例要高于理工类、文理兼收类"愿意"的比例。从三维交叉列联表卡方检验结果来看,文史类大学生的性别、年龄、年级、是否来自红山文化与中华文明协同创新单位、月支出等研究变量,与红山文化旅游意愿并不存在依存关系;理工类和文理兼收类大学生的年级,与红山文化旅游意愿之间存在依存关系;文理兼收类大学生的年龄、月支出,与红山文化旅游意愿之间存在依存关系。
Study on tourism intention to participate in Hongshan Culture Tourism is an interdisciplinary research of Hongshan Culture and cultural tourism.With Layer Variable of College Students’ Discipline Category,cross contingency table analysis to 2636 valid cases are carried out using IBM SPSS Statistics Premium 25.0.The results show that more than half of college students have the tourism intention to participate in Hongshan Culture Tourism,and the proportion of the variables in the humanities’ students is higher than that in the sciences’ and that in the eclectic.Three-dimensional cross-column analysis results show that they are consistent in the relationship between humanistic statistical characteristics and tourism intention of college students in the humanities’ students.But they are not consistent in the relationship between grade and tourism intention in the sciences’ students,which are the same between age and tourism intention,grade and tourism intention,monthly expenditure and tourism intention in the eclectic.
作者
朱易兰
Zhu Yilan(School of Historical Culture and Tourism,Liaoning Normal University,Dalian116081,China)
出处
《辽宁师范大学学报(社会科学版)》
2019年第2期135-144,共10页
Journal of Liaoning Normal University(Social Science Edition)
基金
辽宁省大学生校外实践教育基地--辽海考古实践教育基地(10165201502)
辽宁省教育厅人文社会科学研究青年项目"辽宁省基于游客意向的红山文化旅游目的地建设策略研究"(L201783677)
辽宁省社科规划基金项目一般项目"辽海地区史前时期石构墓葬遗存研究"(L17BKG001)
辽宁省社科规划基金项目青年项目"辽西地区史前文化研究"(L17CKG001)
辽宁师范大学教改项目"市场调研精品资源共享课建设的研究与实践"(LS201858)
关键词
红山文化
旅游意愿
大学生
专业科类
交叉列联分析
Hongshan Culture
tourism intention
college students
discipline category
Cross Contingency Table Analysis