扬州国际马拉松赛对举办城市的影响研究

A research on the influence that Yangzhou International Marathon Exerts on the host city

运用问卷调查法,对扬州国际马拉松赛的现状及其对举办城市的影响进行研究,结果表明:扬州国际马拉松赛参赛人数、参赛地区、比赛项目、竞技水平、赛事服务水平已达到世界级赛事标准;扬州国际马拉松赛的兴起提升了城市的知名度,增加了城市的凝聚力和亲和力,提高了城市的人文价值和市民的环保意识,改变了扬州市市容市貌;增加了体育锻炼场所及设施,促进了扬州市全民健身运动的快速发展;带动了扬州市城市旅游业、餐饮业、交通业的发展。同时针对赛事举办期间存在的问题提出相应对策,旨在为扬州马拉松赛快速稳定、文明健康发展提供参考。

By using questionnaire method, the paper does research on the status quo and influence that Yangzhou Marathon exerts on the host city. The research reveals that the participating population, districts, projects,competitive level, as well as event service level of Yangzhou Marathon all reach the standard of world top event.Yangzhou Marathon raises the city's awareness, cohesion, affinity, humanistic value, environmental consciousness, as well as appearance. It also promotes the development of nationwide fitness program, together with the city's tourism, catering industry and traffic industry. Meanwhile, the paper also points out problems during the event and puts forward the corresponding countermeasures, aiming to provide some reference for rapid but stable, civilized and healthy development of Yangzhou Marathon.