从“高情感”到“深生态”——论旅游文化产业的美学策略

From“High Sentiment”to“Deep Ecology”——on Aesthetic Strategies of Tourist Cultural Industry

从产业平衡、产业结构和休闲经济的角度看,旅游文化产业的勃兴有多种背景,如果能在“高情感”和“深生态”的理论平台上,提炼出“休闲美”和“生态美”的新概念作为美学策略,去细微地观照旅游产业活动的全过程,就可将之提高到文化和经济相融合的新高度。

Observed from the angles of industrial balance, industrial make-up and leisure economy, thedevelopment of tourist cultural industry has various kinds of background. If we can extract the new concepts of“sure aesthetics” and “cologic aesthetics” on the theoretical basis of“high sentiment”and “deepecology”, then adopt them as aesthetic strategies to examine the whole process of tourist industrial activities, weare able to heighten the tourist cultural industry to a new level, at which culture and economy are well harmonized.