新形势下促进粮食品牌成长的政策逻辑

Policy Logic of Promoting Grain Brand Development under the New Situation

粮食品牌化经营是推进粮食供给侧改革、解决粮食供需矛盾的重要途径。本土粮食品牌成长,对于在市场化条件下保障国家粮食安全具有战略意义。粮食品牌是由主体要素、载体要素及客体要素等组成的系统。粮食品牌的成长体现为品牌主体、品牌客体、品牌载体的全方位成长。由于相关政策缺陷,我国本土粮食品牌的品牌主体、品牌客体、品牌载体的成长均存在问题,导致其成长较慢,国家粮食安全也因此面临严峻挑战。本文从粮食安全责任目标出发,认为政府需系统实施促进粮食品牌特别是促进本土粮食品牌成长的政策改进。

The grain brand management is important to promote the reform of food supply and solve the problem of grain supply and demand. The growth of domestic grain brand has a strategic significance to national food security. A grain brand is a system composed of main factors, carrier elements and objective elements. The growth of a grain brand is reflected in the whole development of the brand, including the subject, the object, and the carrier.Due to the defects of the relevant policies, at this moment China’ s domestic grain brand is confronting many problems and growing rather slowly, which has caused the national grain security to face serious challenges. The government has to implement a system in order to promote and improve the grain brand, especially the domestic grain brand.