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顾客满意指标体系设计 被引量:1

On the Quota System of the Satisfaction from the Customers
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摘要 顾客满意是企业关注的一个重要方面 ,因而需要利用顾客满意指标体系对其进行度量与反映。顾客满意指标的设计过程需要经过初选。 The satisfaction from the customers is paid more attention by the business.So the quota system of the satisfaction from the customers should be used to serve the company.The design of the quota system needs the first choice,investigation and statistical analysis.
出处 《税务与经济》 CSSCI 北大核心 2003年第2期35-37,共3页 Taxation and Economy
关键词 顾客满意 指标体系 设计 统计调查 customer the quota system of the satisfaction quality analysis
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  • 1[日]武田哲男著.《顾客满意经营》.台北洪建全教育文化基金会,1994年版,第146-149页.

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  • 2国务院国有资产监督管理委员会.中央企业综合绩效评价实施细则[Z].2006.
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  • 8E Mubarak Ali, G S David Sam Jaykumar. Service Quality of Indian Bank in Thanjavur District : Evidence from Survey Da- ta[ J ]. The IPU Journal of Bank Management,2011, (2) :81 -89.
  • 9Titko J. , Lace, N.. Customers'and Employees'Perceptions of A Bank Value [ J ]. The Scientific Journal of Riga Technical University "Economics and Business", 2011,3 (21 ) : 85 - 90.
  • 10P o-Young Chu,Yu Chao. Service Quality, Customer Satisfaction, Customer Trust, and Loyalty in An E-Banking Context [ J]. Social Behavior and Personality,2012,4( 8 ) : 1271 - 1284.

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