摘要
"世界之星"World Star包装设计奖是世界包装组织(WPO)在世界范围内评选出的优秀包装设计最高奖项,代表着全球包装设计发展方向。本文从分析该奖的评选标准为切入点,尝试建构当代包装设计的本体价值。主张包装设计的本体价值必须遵循价值本体——人的需求,并协调包装与人、自然、社会三者之间的和谐关系,才能最终实现包装设计的终极关怀。同时,本文提出以设计师的"自律"意识来实现包装设计的本体价值是十分重要的。
'World star' World Star packaging design award is the World Packaging Organization(WPO) in the world of the selection of outstanding packaging design highest award, represents the development direction of global packaging design. This article from the analysis of the selection criteria for the entry point, try to build the ontology of contemporary packaging design value. It is argued that the ontological value of packaging design should follow the value ontology, and coordinate the harmonious relationship between the packaging and the people, nature and society, so as to realize the ultimate concern of packaging design. At the same time, it is very important to realize the value of packaging design by the designer's 'self discipline' consciousness.
出处
《绿色包装》
2016年第7期36-39,共4页
Green Packaging
