不同国家POP展架的色彩的选用

Different Countries POP Display Color

POP展架因超强的展销功能、一体化的消费形式在各大卖场占据着主导地位。同时,其诱目性的色彩能直接影响消费者的购物行为,然而不同国家民族的色彩偏好有所不同。因此,为了吸引消费者并能更好的进行POP展架设计,需要把握不同国家民族的色彩偏好。本文从政治、文化、宗教信仰、生活习惯、传统风俗等角度分析不同国家色彩选用的偏好及构型,为后期POP展架设计提供了一定的指导。

POP display for super exhibition function, the integration of consumption patterns in the supermarkets occupy a dominant position. At the same time, it can directly affect the consumer's shopping behavior, but the color preference of different countries is different. Therefore, in order to attract consumers and POP rack design better, need to grasp the different nations of color preference. This article from the perspective of political, cultural, religious beliefs, habits and customs, traditional customs and so analysis in different countries of the color selection preferences and configuration, to provide some guidance for the late pop display design.