产品包装对市场营销的影响

The Influence of Product Packaging to Marketing

随着社会经济的发展,以及人们消费水平和消费观念的改变,产品包装在市场营销中扮演着越来越重要的角色。本文探讨了产品包装和市场营销的关系,分析讨论了产品包装在市场营销中的重要性,并对其加以例证,同时列举了几种对市场营销不利的产品包装,以讨论产品包装对市场营销的双面影响。最后针对产品包装对市场营销的影响提出产品包装的策略,以期能对产品的包装提供一定的借鉴作用。

With the development of social economy, as well as the change of people consumption level and consumption idea, the product packaging also plays a more and more important role in marketing. This paper discuss the relationship between the product packaging and marketing firstly, then analyzes the importance of product packaging for marketing with examples, also lists several adverse product packaging to the marketing, in order to discuss the double-side effects of product packaging for marketing. Finally aiming at the effects of product packaging for marketing, it puts forward product packaging strategies in order to provide certain reference for future product packaging.