基于女性消费者心理的商品包装色彩研究

Research on The Color of Commodity Packaging Based on The Psychology of Female Consumers

以女性消费者为研究对象,从包装设计要素中的色彩出发,重点总结了包装色彩的设计特点,以及色彩与女性消费心理之间的关系。针对女性消费者,企业是如何迎合女性的消费心理,如何运用包装中的色彩传达产品的信息、彰显产品的特性来增强产品的吸引力,提高产品的竞争力做了具体的分析。

Taking female consumers as the research object,starting from the color of packaging design elements,this paper summarizes the design characteristics of packaging color,and the relationship between color and female consumption psychology.Aiming at female consumers,how do enterprises cater to women’s consumption psychology,how to use color in packaging to convey product information and highlight product characteristics to enhance product attraction and enhance product competitiveness are analyzed in detail.