包装设计的情感交流方式

Emotional Communication Method of Packaging Design

心理学认为情感是态度的一部分,其与态度中的感受和意向具有一致性,是态度的一种复杂而稳定的生理评价和体验。本文旨在对包装设计的功能进行重新定位,不仅仅将包装设计作为产品宣传的工具,而更加突出包装设计成为消费者与产品情感交流的方式。设计师是包装设计的主体,在创作中不仅要从包装的实用性和功能性来考量设计方法,更要深入研究包装设计的潜在功能,重视作品在心理诱导上的作用,从而建立消费者与产品情感沟通的渠道。

Emotion is a part of attitude,which is consistent with the feelings and intentions in attitude,and is a complex and stable physiological evaluation and experience of attitude in Psychology.This paper aims to reposition the function of packaging design,not only the packaging design as a tool for product promotion,but also highlight the packaging design as a way of emotional communication between consumers and products.As the main body of packaging design,we should not only consider the design method from the practicability and functionality,but also deeply study the potential functions of the packaging design in creation.Then pay attention to the role of the work in psychological induction,and thus establish a channel for emotional communication between consumers and products.