现代广告新媒体设计中的色彩运用研究

随着新媒体行业的迅速发展,新媒体广告顺势而生,相比传统广告媒体,平面二维的图形颜色难以满足现代社会对信息传播的需求,而新媒体具有相当优势,它的及时性、多维度、信息量及交互性大大增强。在新媒体媒介中使用色彩设计已成为新型广告表现的重要手段。

With the rapid development of the New Media industry, New Media advertisements have emerged. Compared with the traditional advertising media whose two-dimensional graphics and color can no longer meet the modern society’ s needs for information communication,the New Media has considerable advantages. Its timeliness, multi-dimensionality, information volume and interactivity are all greatly enhanced.Besides, the use of color design in the New Media has also become an important means of new advertising performance.