旅游产品价格与出国增减率之关系——以90年代日本客源市场为例

The Relationship between The Pricing of Tourism Products And The Rate of Out-bound Tourists

旅游产品价格,在市场行销组合中始终占有极为重要的角色,它同时也是旅游产品在市场竞争中取胜的重要关键之一。在经济状况不佳的情况下,产品价格更是决定客源市场是否增长的重要因素。泡沫经济瓦解后的日本,出国率的增减究竟和产品价格有何关系,是本篇论文所要探讨的主要问题。

The pricing of tourism products always plays a significant role in the marketing mix and is one of the key factors that determine the outcome of market competition. In a situation of weak economic growth, the pricing turns out the key factor that decides the growth of tourist source market. This paper attempts to find out what relation exists between the change of the rate of out-bound tourists and the product pricing after the breaking of economic bobble in Japan.