中国会展业与酒店业互动发展支撑体系之研究

Research for The Interactive Development between MICE And Hospitality Industry in China

随着中国逐渐成为国际商务会议与展览活动之重要举办地,酒店业也获得了一次新的发展机遇。会展业的发展需要其他行业为之提供相关服务,酒店便是其一。会展市场竞争的国际化,推动着会展型酒店的发展迅速驶入快车道。因此,讨论会展与酒店的互动发展也成题中之意。本文在明确酒店业与会展业相互关系的基础上阐述了会展与酒店业互动发展的支撑体系,并提出了若干建议。

As China gradually becomes an important place of holding international business MICE, hospitality industry also gains a new developing opportunity. The development of MICE industry needs some related services from other industries, one of which is hospitality industry. On the contrary, the internationalization of competition in MICE market promotes the rapid growth of hotels with the main function of holding MICE. On basis of elaborating the interactive relations of hospitality industry and MICE industry, it summarizes the support systems of interactive development, as well as makes some suggestions.