长三角地区客源市场分析与导游员应对策略

Analysis of Source Markets of China Yangtze River Delta and Reception Measures of Guides

长三角不仅是中国经济和社会发展水平最高的都市圈之一,也是全国旅游业最发达的地区之一。长三角旅游业的发展对导游的业务能力提出了更高的要求。本文根据不同地域文化、市场特色和游客特点把全国划分为以广州为中心的珠江三角洲地区及其邻近市场,以上海为中心的长江下游地区及其邻近地区,以京、津为中心的黄河下游地区及其邻近市场并分析研究其游客特点,指出导游之应对技巧。

China Yangtze River Delta is not only one of metropolis circles where economic and social development is on the top level, but also one of the most tourism developed regions. Guides are asked for improving their professional ability with the development of tourism. This article analyses and studies the charactes based on markets scales and features of tourists of Zhujiang Delta, Yangtze River Delta and Yellow River Delta, which are devided by region, features of markets and features of tourists. This article also offers some advices for guide about reception measures.