日本主要国际客源市场研究——以20世纪90年代访华国际客源市场为主

A Research into Japan as the Main International Tourist Market——Focus on China as the International Tourist Destination Market in the 1990s

一般而言,主要客源市场,其最大的特征不仅仅是市场规模大,而是它能直接影响接待国的旅游发展。但对接待国而言,真正的客源市场则要看实际来访者占该国或该地区的比率而非来访者的总量。因此市场的动向是我们必须关注的焦点。本文想通过这个研究了解访华日本国际客源市场的真正面目,并借此提供中国在争取日本国际客源市场时的一个科学参考依据。

Generally, as a major tourist market, it’s not only characteristic of large market scale, but can directly affect the host country’s tourism development. As for the host country, the real tourist markets depend on the rate of actual visitors accounted for the country or the region rather than the total number. So we must pay much attention to the trends which the market is moving on. This article just tries to describe the real situation of Japan as China’s main international source market clearly, and provides a scientific reference for China to share much more tourist market in Japan.