摘要
旅游形象口号主要用于向外界和旅游者推广和传播当地的旅游形象。它是旅游商品灵魂所在,是创造独特形象并打入潜在游客脑海的关键。该文主要通过对浙江旅游形象口号这个个例的分析并且对它的两种译文进行比较来说明旅游形象口号的特征及其翻译。
The main function of tourism image slogan is to promote the local tourism image. It is the soul of tourism products and the key to creating unique images and penetrating through potential tourists. This article tries to show the characteristics of tourism slogan and its translation through a case study.
出处
《浙江旅游职业学院学报》
2006年第3期53-56,共4页
Journal of Tourism College of Zhejiang
关键词
旅游形象口号
“诗画江南
山水浙江”
翻译
Tourism image slogan
"Poetic Hangzhou, landscapelike Zhejiang"
Translation
