摘要
我国自驾游的迅速发展,在给景区带来大量"强"消费能力客源的同时,也给景区的今后发展提出了诸多挑战。该文从我国自驾游的发展现状出发,试从自驾游旅游者对景区的选择态度、对景区旅游产品的需求、对景区配套基础设施和安全保障系统这四方面入手,针对自驾游对景区的挑战进行深入分析,并在此基础上,对今后我国景区自驾游的发展提出相应策略。
The rapid development of the self-driving travel brings a great quantity of "powerful" consumers to the scenic spots, but in the meantime it forces the scenic spots to face many challenges .Based on the status of self-driving travel, the article tries to analyze these challenges from four aspects: the attitude of self-driving travelers towards the option of scenic spots, the demand of tourism product, the infrastructure as well as the safety and security system. According to this, some measures are given for the further development of China’s scenic spots.
出处
《浙江旅游职业学院学报》
2006年第4期19-22,共4页
Journal of Tourism College of Zhejiang
关键词
自驾游
景区
挑战
self-driving
scenic spot
challenge
