摘要
该文通过对虚拟会展发展的背景、现状及趋势的分析,分别从会展主办方、参展企业和参观者三方面论述了虚拟会展的优越性,并通过对虚拟会展系统的架构及功能的分析,进一步论证了开展虚拟会展的必要性。
By analyzing the background, current situation and trend of virtual exhibition development, this thesis sets forth the superiority and function of virtual exhibition in the aspects of exhibition organizers, exhibitors and visitors. It proves the necessity of developing virtual exhibition. Also, it shows that developing virtual exhibition is the inevitable trend of exhibition development in the future.
出处
《浙江旅游职业学院学报》
2006年第4期47-50,共4页
Journal of Tourism College of Zhejiang
关键词
虚拟会展
数字会展
会展策划
网络会展
virtual exhibition
digital exhibition
convention planning
network Exhibition
