品牌同一性概念辨析

Brand Identity Concept Analysis

品牌同一性与品牌识别是两个不同的概念。品牌同一性是品牌识别的起点,品牌识别是定义品牌同一性的目的。品牌同一性和品牌形象、品牌标识、品牌个性、品牌定位等概念既有联系又有区别。

That the brand identify and the brand identifications is differently two concepts. Brand identity is the starting point that the brand identifications; the brand identifications is the purpose being to define brand identity. There are contacts and differences between brand identiey and brand image, brand totem, brand individuality and brand location.