影视事件驱动型旅游目的地后续开发研究

Later Development Research of Traveling Destination Actuated by Film and Television Event

目前,我国很多影视事件驱动型旅游目的地发展都表现出一个共同特点--生命周期短暂,如何解决这一问题,意义重大。文章在分析影视事件及其对旅游目的地的驱动作用基础上,得出了影视事件驱动型旅游目的地的内涵,并总结了影视事件驱动型目的地发展的优势和劣势,然后提出了影视事件驱动型旅游目的地后续开发可行性策略。

At present,many traveling destinations actuated by film and television events displays a common character —— very short life cycle.It makes sense about how to solve this problem.This paper analyzes film and television event and its actuation function to the traveling destination at first.Then it tells what is traveling destination actuated by film and television events,and summarizes development superiority and the inferiority of traveling destination actuated by film and television events.It finally proposes development feasible strategy of traveling destination actuated by film and television events.