日照市民俗旅游优化提升发展研究

Study on the Enhancement and Developmant of Folk-custom Tourism Optimization in Rizhao City

日照已成为全国最大的民俗旅游接待基地,"住渔家屋、吃渔家饭、乘渔家船、做渔家活、享渔家乐"是日照市民俗旅游的主打品牌,但也面临着经营管理机制有待完善、民俗文化内涵挖掘不够等问题。该文回顾了日照市民俗旅游发展历程,分析了存在问题,借鉴利益主体理论,结合日照实际,从可持续发展、部门协作、人力资源开发、旅游购物、企业合作、突出特色、文化品味等角度提出了优化提升发展日照民俗旅游的措施。

Rizhao has become the country’s largest folk tourism reception base."Living in fisherman’s house,eating fisherman’s meals,taking fisherman’s boat,doing fisherman’s job,and enjoying fisherman’s lives" are the main slogan of Rizhao citizen’s folk-custom tourism.But it also faces the problems such as imperfect management mechanism and not having enough folk cultural connotation.This paper reviews the development of Rizhao folk-custom tourism and analyzes the existing problems.Using profit principal theory for reference combined with Rizhao practical situation,the paper put forward some measures to improve Rizhao’s folk custom tourism from the aspects of continuance development,department correspondence,manpower resource exploitation,tourism shopping,business cooperation,extruding the characteristics of cultural tastes,etc.