浙江“农家乐”旅游开发的动力机制与实现途径

Driving Mechanism and Measurement of the“Farmer Household Tourism” Development in Zhejiang

浙江"农家乐"旅游的开发是在资源环境保护、社区经济发展和旅游市场需求构成的推动下,在旅游产品吸引力的拉动下,以及在中介系统的引导和支持系统的辅助下进行的。"保护"是浙江"农家乐"旅游开发的生命线。在借鉴前人研究的基础上,构建了浙江"农家乐"旅游发展动力结构模型,分析了系统构成与驱动机制,探讨了各系统实施主体应承担的作用和不同发展时期的变化。以期为浙江"农家乐"旅游的可持续发展提供依据,为其他经济发达地区的"农家乐"旅游发展模式提供参考。

The "Farmer Household Tourism" development in Zhejiang is pushed by the resources and environment protection, the economical development in community and the demand of tourism market, pulled by the attraction of tourist products, guided by introduction department and assisted by support department. Protection is a lifeline for "Farmer House hold Tourism" in Zhejiang. On the basis of the former’s study, they form the primary model of "Farmer Household Tourism", analyze forming and driving mechanism, explore the function that the main implement body in each system should bear and the variety which appears in different developing periods, thus expecting to provide the basis for the sustainable development of "Farmer Household Tourism" and to provide the references for the developing patterns in other developed areas.