汕头市旅游形象定位研究

Shantou Tourism Image Analysis and Strategy Suggestion

该文在分析汕头市旅游文化资源特色内容及其价值体现的基础上,对游客感知中的汕头旅游形象进行相关市场调查与定位分析,从而理清汕头市旅游形象定位的思路和方向。最后针对如何构建汕头市旅游形象提出若干策略建议。

Based on the culture of Shantou’s tourism resources, the paper analyzes the content and value of the city’s tourism image, and concludes the develop-pattern and direction of Shantou Tourism Image by making a survey of tourists. Finally it put forword some important strategies and advice on it.